Discussion points for A4uexpo - this is a very new idea, not yet finished, so please pardon the dust!

Potential Revenue streams:

1. Sell the map itself - £6-9.99 for A1 size, colour.
2. Spin-off merchandise – mugs, fridge magnets, bumper stickers etc.
3. Individual maps as-is by country – free download at A4 size (sponsored banners / supported by content with traditional affiliate revenue streams), paid prints at larger size.
4. Book train travel now – Eurostar, Eurorail, Virgin Trains etc.
5. Future train travel – get construction companies (Arup, Fosters, Laing etc) to sponsor the site / have their logo on the map.
6. The usual add-ons – hotels etc.
7. Can’t get there by train yet? Book flights -> link to Flightmapping / postcard campaign. Back of tube map take-off from IKEA ad “Travel IS a means in its own right.....”
8. Adsense around the site
9. Media appearances.
10. Conference circuit.
11. Sponsored emails.
12. Customised WTM’s for companies.
13. Consulting to any city / government that wants to listen to us! £000’s once established.
14. Spin-offs once the theme is established:
1. World Sports Map – or even just UK Premiership, 22? Teams on an England-shaped football pitch, each side represents one player?
2. Olympics Map – based on rings
3. World Film Map
4. World Ideas & Inventions Map
5. World Knowledge Map
6. Train of Thought Map
7. World Music Map
8. World ‘peace (achievement) map’ – naff, but people would buy it.
9. Food map
10. Etc.................... this list keeps getting longer.

What makes WTM unique?

• Extension of Harry Beck’s legendary tube maps, but updated for the 21st Century.
• Only maps to predict future trends, rather than present.
• ‘Relevance’ mapping re-sizes countries according to importance, not size.
• Borders and coastlines lined up at vertical / horizontal / 45o .
• Alignment of major cities onto rigid ‘chess board’ like grid.
• Alignment of landmass to fit onto rigid grid – for example, Pan-Am ‘backbone’ runs straight north-south from Anchorage to Castro, Chile.
• Ability to incorporate simple slogans based on 3-letter IATA city codes / 3 letter words etc + map itself is based on 4 corners ABCD (Anchorage - Bering Strait – Castro / Chile – Dunedin).
• Alignment of map makes chains of cities or other applications easy to memorise.
• Spin-off opportunities (see above).